Growmarketshare Book Description

Autographed copy, no additional charge, quantity limited!

How can a small business ever hope to compete with a large corporation?

Like the mythical battle where David took down Goliath, the author provides small business owners with very practical weapons they need to effectively compete with big business.

No matter what your familiarity with the subject, Geskey provides a comprehensive study presented in simple layman's terms pfhow small business owners can increase their Share of Market by increasing their "Share of Voice" (share of marketing messages in a market area) without spending an additional dime in advertising/marketing.

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Product Details:

Printed: 278 pages, 6" x 9", perfect binding, black and white interior ink
Publisher: 2020:Marketing Communications LLC
Date Published: August 2007
ISBN-10: 0978511727
ISBN-13: 978-0978511722
Copyright: © Standard Copyright License
Language: English
Country: USA
Shipping Weight: 1 pound
Price: Paperback book $29.95

The Magic of Share of Voice for Small Business

Share of Voice is each competitor's share of total marketing messages in a defined geographic area during a given time period. It is both small business marketing and small business advertising.

As a small business, you can steal market share from larger competitors by using the “Share of Voice” strategy. David vs. Goliath unlocks the secrets of how to use both traditional and guerilla media techniques to increase your Share of Voice where it counts—in your Primary Marketing Area. A large body of research has found that increased Share of Market follows increased Share of Voice.

David vs. Goliath teaches small business owners how to compete with much larger businesses by planning and negotiating media (in the broad sense) in focused, innovative, and smarter ways-- techniques which can double or triple a business' marketing exposure in a particular location and time.

Research has shown that an increase in Share of Voice is highly correlated to an increase in Share of Market.

David vs. Goliath provides small businesses owners and entrepreneurs with a New Way to Win customers and market share away from larger companies. Without spending an additional dime, if you make each ad dollar work like $2.00 or $3.00, your increased Share of Voice will drive increased sales, market share, and profit. David vs. Goliath teaches you the secrets and know how to do-it-yourself!

There are two ways to increase Share of Voice: 1) spend more/increase your budget, or 2) spend the money you have more efficiently and effectively. This book teaches you how to do the latter.

From David vs. Goliath, You Will Learn--

How to increase your customer base, market share, and profit margins with no increase in marketing budgets
How to potentially double or triple your Share of Voice--without spending more
How to AUTOMATICALLY increase your media buying power by nearly 20%
How to buy newspaper ads at 20 cents on the dollar
How to buy TV and radio schedules at 50-75% off rate card
How to develop a negotiation STRATEGY which will get you significantly more exposure per dollar spent
How to develop a target market strategy for today and tomorrow
How and why you must always have a pre-planned Plan B in negotiations with media sellers
How to use the "road less t"raveled (non traditional Guerilla media buying channels) to buy media for pennies on the dollar
How to become a global competitor-- by putting your business on line-- with a World Class presence
How to develop a simplified strategic plan to position your business for the future
How to talk to and negotiate with media reps… in their language (terminology and analysis)
How and when to use hundreds of low cost and free tactics to increase SOV and ROI
How and when to use hundreds of Guerrilla strategies and tactics to increase your visibility and effectiveness
And much more

Marketing Media Book topics: small business marketing, small business advertising, guerrilla marketing, guerrilla advertising, guerrilla media, how to increase sales, market share, profitability small business media, small business management, advertising media, media buying, internet advertising, marketing for a new business, how to buy media, marketing strategy, marketing plan, share of voice, how to establish internet presence, media 101, media terminology, business, share of voice, media placement, media negotiations.