About Ronald D Geskey Sr

About the Author

With over 30 years of senior management experience in marketing and media planning and buying at some of the best advertising agencies in the world (Leo Burnett, D'Arcy, Campbell Ewald, General Motors R*Works), Ronald Geskey provides a unique inside perspective on the weaknesses of the major corporations and how to beat them at their own game. Available for the first time in print, Geskey provides the wealth of his experience and knowledge he has shared with students and clients. The book also supplies strategies for developing a world class internet presence and how to effectively negotiate with media sellers, as well as offering guerilla buying techniques and lists of what to watch out for (Media Buyers: Caveat Emptor!). Including the basic media concepts, terminology, and math the small business owner needs to make intelligent spending, budgeting, and marketing decisions, David vs. Goliath helps small business owners get the most value for their marketing dollar. Geskey has also taught marketing, advertising, and media at several major universities. Geskey has a master's degree from Southern Illinois University, doctoral work at Texas Tech University, as well as additional post-graduate professional education from Northwestern, Wharton, and Michigan State University. He is the author of many marketing and media publications, including the Thumbnail Media Planner; The 10 Immutable Laws of Buying Broadcast Media; Media 101, Strategic Media Planning; Recency Planning: Revisited; Effective Reach: Revisited; and many others.

Author Available for speaking engagements, book signings, consulting.

Marketing Media Book topics: small business marketing, small business advertising, guerrilla marketing, guerrilla advertising, guerrilla media, how to increase sales, market share, profitability small business media, small business management, advertising media, media buying, internet advertising, marketing for a new business, how to buy media, marketing strategy, marketing plan, share of voice, how to establish internet presence, media 101, media terminology, business, share of voice, media placement, media negotiations.